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Creative Director

Function
Marketing
Location
Austin (TX)

Overview

We are a fast-paced e-commerce healthcare technology company seeking an experienced Creative Director to join our dynamic team at our Austin, Texas office. Bluechew is a dynamic and innovative leader in the D2C healthcare space. The ideal candidate is to produce high-quality, engaging commercials from conception to post-production.

You will be responsible for conceptualizing, developing, and executing compelling campaigns that align with our brand identity and messaging. Your vision, leadership, and expertise will play a crucial role in shaping our brand's narrative and driving engagement across various channels - with a primary focus on television.

About the Role

Responsibilities

  • Creative Direction: Lead the development of creative concepts for TV commercials and other campaign initiatives, ensuring they resonate with our target audience and effectively communicate our brand message.
  • Campaign Management: Oversee the end-to-end execution of campaigns, from initial ideation to final delivery, ensuring they are delivered on time, within budget, and to the highest standard of quality.
  • Brand Consistency: Maintain brand consistency across all creative assets, ensuring they adhere to brand guidelines and reflect our unique style and aesthetic.
  • Stakeholder Collaboration: Collaborate closely with cross-functional teams - including Leadership, Marketing, and Product Development - to align creative strategies with overall business objectives and marketing plans.
  • Trend Analysis: Stay informed about industry trends, consumer preferences, and emerging technologies, leveraging insights to inform creative decisions and drive innovation.
  • Performance Tracking: Monitor the performance of campaigns, analyzing key metrics and feedback to identify areas for improvement and optimize future creative initiatives.

Qualifications

  • Proven experience as a Creative Director, with a strong portfolio showcasing successful TV commercials and campaign work.
  • Expertise in conceptualizing and executing creative ideas that resonate with target audiences and drive results.
  • Excellent communication skills, with the ability to articulate and simplify interesting ideas
  • Deep understanding of branding principles, design aesthetics, and storytelling techniques.
  • Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage budgets effectively.
  • Up-to-date knowledge of industry trends, consumer behavior, and emerging technologies - especially developments in AI.